Brown and White Tourism Signage in Monmouthshire

Brown and White Tourism Signage in Monmouthshire covers the classic 'tourist' road signs you see across the country. It may seem simple to put up a sign for your business but there are road safety, quality and 'sign pollution' issues to assess before an application is approved. Your application will be judged against a range of eligibility criteria as well as against road safety and traffic management factors.

Brown and White signposting is not advertising. The signs are to help visitors find tourism facilities but too many signposts spoil the look and feel of an area, and can make it confusing and distracting for the driver.

To avoid this, we may refuse applications. In some cases applicants will be encouraged to take up shared traffic management signposting with other local facilities on the same route. With increased reliance by drivers on SatNav it is crucial for attractions and other tourism businesses to have correct postcode details on their website, and on Google.

To apply for Brown & White Tourism signs on Monmouthshire Highways you will need to complete the application form below and pay a £100 application fee. If successful you will then be responsible for the costs of design, construction and installation of the signs. Although the signs remain the property of Monmouthshire County Council, you will also be responsible for the cost of any maintenance or replacement of the signs.

Brown and White Signage Application Form and Guidance

For brown and white tourism signs on Monmouthshire County Council highways, please download Monmouthshire’s Brown & White Tourism policy and guidance below.

Download Monmouthshire’s Brown & White Tourism Signage policy and guidance

Download Brown & White Tourism Signs Application Form

Brown and White Tourism Signage on Trunk Roads

Trunk roads in Monmouthshire are managed by the South Wales Trunk Road Agency (SWTRA), and include the major A Roads and Motorways (including the A449, A465, A40, A4042 and the M4 and M48 motorways).

Click here for more information on the trunk roads in Monmouthshire and applying for signage on trunk roads.

For tourism signs on trunk roads in Monmouthshire you will need to contact SWTRA directly - enquiries@southwales-tra.gov.uk